By Dalynn Harris

A brand is an important thing...just ask any cattleman. Sure, it’s a distinguishing feature that indicates ownership, but in today’s competitive marketplace it also communicates something else; something arguably more important. Every time a rancher places his mark on one of his animals, they are communicating all the qualities they have bred into their herd.  In this way, this small symbol becomes a very powerful communications piece. 
Like a cattle brand, agribusinesses need to consider how they communicate their unique business message to their customers and potential customers. If you are thinking of starting a new operation or re-branding your existing company your image starts with a carefully crafted logo. Here are some tips to consider when developing your logo:

1. Ensure the image clearly communicates your company message. Once you have chosen a design, ask your neighbours and friends to tell you what they think of it when they first see it.  This first impression is just like a first meeting with someone and equally important.
2. Create something new and memorable - a necessity in this industry.
3. Once your brand/logo is established all company materials should include this image. Your business cards, website, signage, sponsorship and advertisements should have the same logo displayed. In advertising, repetition equals recall and recall leads to greater sales.
4. Consider spending the money to have a professional designer develop your logo and overall brand strategy. Remember, your brand/logo is the one thing a person sees that represents you, your company, and your products/services. A creative designer can help you communicate precisely what you want.
   

Image counts - make the best of it for the continued success of your agri-business.

Dalynn is the founder of Sirrah Management a leading marketing company specializing in customized solutions for the agriculture industry. You can contact Dalynn at 780-241-7121 or email.