By Dalynn Harris

A brand is an important thing...just ask any cattleman. Sure, it’s a distinguishing feature that indicates ownership, but in today’s competitive marketplace it also communicates something else; something arguably more important. Every time a rancher places his mark on one of his animals, they are communicating all the qualities they have bred into their herd.  In this way, this small symbol becomes a very powerful communications piece. 
Like a cattle brand, agribusinesses ...
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